Monthly Archives: January 2012


Business Growth = Market Confrontation

The market expansion campaign 2012 has begun: The Unicist Approach is a new starting point to manage businesses.  When expansion begins, fears rise to their maximal level.

Sun Tzu said: “The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy.”

The Unicist Approach to businesses includes the development of plans A, B, C and D that integrate the need of avoiding defeat and the opportunity to achieve the maximal strategy.

Only one thing can destroy the success of a market confrontation: The Factor Zero:

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We wish you all the best, and recommend you avoid the zero factor agents.

Martin Alvaro
Marketing Manager 

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became the major research organization in the world in the field of human adaptive systems. More than 4,200 unicist ontological researches were developed since 1976 until December 2011 in the field of individual, institutional and social evolution. They included the development of the unicist ontogenetic maps (DNA) of institutions.


The Unicist Approach to Businesses: Plans A, B, C and D

Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became the major research organization in the world in the field of human adaptive systems. More than 4,200 unicist ontological researches were developed since 1976 until December 2011 in the field of individual, institutional and social evolution. They included the development of the unicist ontogenetic maps (DNA) of institutions: https://www.unicist.org/conceptual-thinking/wp-content/uploads/2012/01/turi.pdf