Monthly Archives: December 2010


Business viruses that destroy competitiveness

Fallacious myths generate a parallel reality when they are installed in businesses. Thus companies lose competitiveness and become survivors in their segment. The value added by fallacious myths is their coverage of the implicit weaknesses of an organization and, as people integrate based on their weakness, they are an important component of the spirit the corps of businesses.

Leaders: The fallacious myth of “ethics”

This fallacy builds an “ethics” that provides benefits for the institution, making the environment and/or their members pay the prices. This ethics has a strong moral basis that is driven by an anti-moral which provides the necessary peace of conscience. This fallacy is sustained by a strong feeling of impunity based on the leading role of the company.

Innovators: The fallacious myth of “added value”

Innovation does not imply the generation of added value. Innovators naturally generate the fallacious myth of added value to justify their innovation. This fallacious myth is sustained by the potential utility of an innovation based on the innovative behavior of the buyers and/or users.

Followers: The fallacious myth of “self-sufficiency”

Followers are differentiated market competitors that avoid investing in the field leaders invest: image, knowledge, technologies, etc. To compensate the lack of investment they need to generate a sense of self-sufficiency and to consider all what they are not willing to do as useless. They generate the fallacious myth of self-sufficiency when the actions were necessary in order to be competitive.

Small business: The fallacious myth of “justification”

“Non differentiated” market participants are organizations that are driven by the survivors ethics and need to have the necessary justifications for their “unadapted” action in a market. Foundations define the validity of what is being said or done, justifications define the needs of doing it. The fallacious myth of justification sustains the ethics of small businesses.

Understanding the natural fallacious myths of each type of company allows avoiding to be systematically installed in a parallel reality.

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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What is the breakthrough of the Unicist Ontology of Learning?

The breakthrough of Unicist Education was based on the discovery of the ontology of learning which has given scientific sustainability, amongst others, to Piaget. Dealing with the ontology of education allowed dividing the maximal strategy which deals with the learning process from the minimum strategy that deals with the teaching process.

To learn more on this breakthrough, access a video on Youtube.

Access a Unicist Clip:


Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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Discover the Magic of "Doing" the New Year…

Click on the image above to download your present for the New Year.

Executive Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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How was philosophy changed with the Unicist Theory?

The approach to Philosophy has been changed since the Unicist Theory by the discovery of the unicist ontology that follows the rules of the ontogenetic intelligence of nature.

It is based on the discovery of the unicist ontology and refutation of Hegel’s dialectic theory, as a particular case, and the formulation of the laws of the double dialectic.

To learn more on this breakthrough, access a video on Youtube.

Access a Unicist Clip:


Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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The Unicist Algorithm of the Buying Process

The unicist ontogenetic algorithm describes the steps of a buying process. The first and last step of a buying process is the satisfaction of desires.

The objective of marketing is to position a product or service as a “first choice” alternative in a potential buyer’s mind. Marketing requires following the buying processes in order to influence them when it becomes necessary.

The purpose of a buying process is to fulfill a desire an individual has. This desire can be driven by rational, emotional or instinctive needs. But to develop market actions it is necessary to know which they are.

Doubts appear immediately after the desires of an individual were triggered. These doubts have a double meaning. On the one hand they are barriers individuals install in order to avoid being driven by desires. But on the other hand these doubts are the signs that the individual wants to buy something.

Using the doubts of individuals as buying signs is basic in marketing. These doubts are “duty driven actions”. Therefore they should not be avoided. Individuals can only be influenced positively if their “ideals” are considered and their doubts responded.

The buying process enters in a rational field if a compromise between desire and duty has been achieved. In this case the objective of marketing has been fulfilled.

The last step, the satisfaction of a desire, depends on the client. This process is accelerated when adequate marketing objects are being used. The message of “objects” is more credible than the message of “selling subjects”. The more objects are used the easier it is to follow the buying process of a client.

The exceptions are the “sales wizards” who are gifted and can read the mind of their potential clients.

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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How was Future Research changed by the Unicist Methodology?

The breakthrough introduced by the Unicist Ontology of Evolution to Future Research implies modeling the ontological structure in the individual, institutional and social fields that allows inferring the evolution.

Future doesn’t exist, therefore it is build on the facts of the past to confirm the ontological structure of a given reality, the input of the facts of the present and the inference of the future based on the rules of the theory of evolution.

To learn more on this breakthrough, access a video on Youtube.

Access a Unicist Clip:


Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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Unicist Standard 2011 for Unicist Confederation’s Members

The Unicist Standard to be used by the members of the Unicist Confederation beginning on January 3, 2011 has been integrated in the Unicist Monitor for Business Intelligence.

This implies an upgrade in the work procedures that allows developing the technical analytical solutions for the clients in any part of the world while there is a centralized quality assurance and a local customer, project and implementation management.

It is the first year that the standard includes the information of the “clinic history” of the clients and the complexity research system in order to be able to decentralize in a team the diagnosing and strategy building activity.

The traditional Factbook to develop the descriptive and static diagnoses is also included in the Unicist Monitor.

The first project that will be managed using the upgraded standard is the “Taking Advantage of Cloud Computing”. You can find the project at:  https://www.unicist.org/conceptual-thinking/wp-content/uploads/2010/12/cloud_computing_wsd_en.pdf

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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What was the unicist “revolution” in social sciences?

The breakthrough introduced by the Unicist Ontology of Evolution in Social Science is based on the discovery of the ontological structure of the social archetypes and their rules of evolution, and the finding of the cross-cultural “invariables” and their laws of evolution.

To learn more on this breakthrough, access a video on Youtube.

Access a Unicist Clip:


Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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How did the Unicist Theory change adaptive systems research?

The breakthrough in Complexity Sciences implied the development of a methodology for complex and adaptive systems research. The research is based on the unified field of reality and on objects following the rules of the ontogenetic intelligence of nature.

To learn more on this breakthrough, access a video on Youtube.

Access a Unicist Clip:


Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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