Monthly Archives: June 2010


Innovation Marketing: Using the Unicist Standard to grow

The Unicist Standard deals with innovation marketing considering it a unified field that differs from the marketing of non-innovative goods or services. The marketing of innovations is the most complex marketing process that can be imagined.

Following Maslow, when a need is satisfied a new need arises. Therefore innovation is the core of any growth strategy. But innovation has a double effect in human behavior. On the one hand, it bothers because it requires changing, but on the other hand, it is expected to satisfy the new needs that arouse when the existing demands have been satisfied.

The maximal strategy to sell innovations is driven by the influence the company or the individual that proposes an innovation has. Fashion is a demonstration of innovation management and of how influence drives its marketing.

The minimum strategy is driven by the need of the innovation. Therefore minimum strategies depend on the capacity of a company to stimulate the need of the new solution that is being proposed. Adequate “promotions” are “need stimulators” that ensure minimum strategies.

Companies usually face two problems when offering innovations to the market:

1) They believe in an hypothetical but not real added value
2) Those who sell are conservative and do not understand innovations

Use what you sell and sell what you use is an antidote for most of the problems.

Request more information: n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Access a Free Trial:

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter


Presentation of the Unicist Standard for Businesses

The Unicist Standard (US) to manage the nature of businesses has been developed for diagnosing, strategy building, conceptual design and conceptual planning. The final objective of the US is to develop objects that are necessary to drive and catalyze processes.

Dealing with the nature of businesses implies necessarily managing a fundamental approach and a technical analytical approach.

The US provides taxonomic methods to approach businesses integrating the fundamental and technical analytical approaches.

The US in a specific field, such as business strategy building, is sustained by the Unicist Standard Language that allows dealing with the fundamentals and the ambiguity of reality.

In this book you will find the structure of the fundamentals of the Unicist Standard in order to have a conceptual guide of how to use it to diagnose, build strategies, develop conceptual designs and define conceptual plans.

Free download
Access the e-book “The Unicist Standard to Manage the Nature of Businesses” by Peter Belohlavek: Click here

Access a Free Trial of the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Access a Free Trial:

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter