Unicist Marketing Strategy Residency

For CXOs and High Potentials

The Unicist Corporate University works as a Business Solution Factory where the participants develop structural solutions for their organizations using the Unicist Conceptual Management approach applied to Marketing.

Unicist Reflection Driven Education

Open Access

This residency provides an access to Unicist Conceptual Marketing technologies.

Unicist Object Driven Marketing is an approach to influence the markets, their segments and individuals in the most profitable way: by approaching their nature. Understanding cultures, segments and products makes the unicist object driven marketing approach possible.

The unicist marketing mix is a paradigm shift in marketing that establishes the successive and simultaneous actions that are necessary to influence the consumer’s or user’s purchasing decision.

The use of marketing objects allows having the necessary critical mass to achieve the results and accelerate the buying processes while saving energy.

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The Breakthrough: Unicist Root Cause Management

The fact that unicist concepts and fundamentals define root causes, was confirmed after more than 20 years of research and application in the social, institutional and individual fields. Its predecessor was Dr. Ishikawa with the root cause diagram that manages fundamentals to deal with root causes in the industrial field. The Unicist Approach has an extreme added value in its application to businesses. It allows managing root causes to develop structural solutions based on the concepts that underlie business functions.

Unicist Conceptual Management

Unicist Conceptual Management is the synthesis of the nature of business management.

It includes the management of the future scenario that allows designing a strategy, the knowledge of the root causes of problems and the root drivers of business processes, the development of the conceptual design to define these processes and the development of the maximal and minimum strategy actions to ensure results.

Unicist Strategy is one of the pillars of the Unicist Conceptual Management Model.

The unicist strategy is a conscious planning process to achieve possible goals developing maximal strategies to expand one’s boundaries and minimum strategies to ensure profits.

Real Solutions with each Participant

The Unicist Corporate University works as a Teaching Hospital in Business. This implies that real solutions are developed with each participant. There is a team of counselors to sustain the development of the solutions in the different fields. This residency is developed in an environment of virtual collaboration. It implies that virtual communication tools are being used to sustain the real solution building processes and the development of the micro-clinics.

Managing Root Causes

Unicist concepts and fundamentals define the root causes of problems and are the root drivers of solutions.

They allow defining what is possible to be achieved and developing the maximal and minimum strategic actions and business objects to make it happen. Unicist conceptual design uses the unified field of the functions of a project to define the processes and the maximal and minimum strategy actions that need to be developed to ensure results.

Unicist Strategy: An Emulation of Nature to Ensure Results

The unicist strategy is based on managing fundamentals and emulates the intelligence of nature establishing maximal strategies to expand boundaries and minimum strategies to ensure survival. It is based on managing the fundamentals that define the root causes of the functions involved. This approach allows defining the possible levels of strategies: the operational, non-influential, specific or universal strategies. These levels begin by managing operational goals and end up managing universal strategies that deal with businesses in their environments. Unicist Strategy is an emulation of the intelligence of nature to ensure results.

A Solution Building Factory

Characteristics of the Residency

It works as a Solution Factory based on virtual collaboration, that provides the access to the unicist approach in the micro-clinics while the learning process is sustained by the real solution building. It has:

  • Individual programs
  • Unicist Micro-clinics: every fortnight based on virtual collaboration
  • Coaching: Real Solution Building
  • Access to the necessary specialized thematic documents
  • Free access to the Unicist Library
  • Learning Platform
  • Continuous counseling on the real applications
  • Duration: 9 months

Unicist Micro-clinics

The Unicist Micro-clinics deal with universal aspects of business problems. Each micro-clinic is developed during a month in a two-session activity in order to allow the participants to study and use the information on a specific field of action.

  • Unicist Strategy & Business Intelligence
  • Future Scenarios
  • Business Diagnostics
  • Organization & Business Architecture
  • Behavioral Marketing
  • IT Architecture
  • Innovation & Change Management
  • Management & People Management
  • Communication & Languages

Virtual Collaboration

Unicist Virtual Collaboration defines the framework of the residency. It implies that virtual communication tools are being used to sustain the real solution building processes and the development of the micro-clinics. It is based on the use of the triadic approach to the nature of business processes that is based on the unicist ontologies that are provided by the UCU. This approach simplifies the processes using destructive pilot tests that sustain on the one hand the learning processes and, on the other hand, ensure the functionality of the solutions. This technology was developed at TURI to deal with development of solutions in adaptive environments.


Tuition Fees

USD 9,000 + taxes

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Unicist Reflection
driven Education

Unicist Teaching Hospitals in Business were developed to learn to manage adaptive environments by solving problems accessing their root causes, triggering causes and limit causes.

They are based on the use of the unicist reflection driven education to apprehend the root causes through an action-reflection-action process.

Unicist Reflection Driven Education allows emulating the adaptive aspects of reality where the results can be measured. This approach requires a previous knowledge of the operational aspects of the specific action field.

The discovery of the roots of the intelligence, ontointelligence, and its functionality allowed developing a personalized learning methodology to empower the use of intelligence. It is based on the Reflection Driven Education model that follows the pathways individuals use to manage strategic intelligence and the logical type of thought to generate value in the environment.

Available Languages

Country Archetypes Developed

• Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam

Conceptual Segmentation of Markets

• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods