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Unicist Marketing Program

This program provides an access to Unicist Marketing technologies. Unicist Object Driven Marketing is an approach to influence the markets, their segments and individuals in the most profitable way: by approaching their nature. Understanding cultures, segments and products makes the unicist object driven marketing approach possible. The unicist marketing mix establishes the successive and simultaneous actions that are necessary to influence the consumer’s or user’s purchasing decision. The use of marketing objects allows having the necessary critical mass to achieve the results and accelerate the buying processes while saving energy.

Logical Tools of the Program

The Unicist Logical Tools are based on a triadic approach that allows dealing with the dynamic of the business functions that allows building structural solutions and makes the management of adaptive systems possible. There are different types of tools to develop strategies. The available tools are:

  • Conceptual Design & Management
  • Unicist Diagnostics System
  • Unicist Problem Solving Method
  • Unicist Strategy Building
Unicist Approach to Business
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The unicist educational programs are based on the use of double dialectical strategies and actions that include both maximal and minimum strategies to ensure results.

The Two Core Aspects of the Program

Real Solution Building

The program is driven by the solutions the participants develop. These solutions are supported by the counseling and the coaching systems. They provide the necessary feedback that ensures the management of the unicist approach. The unicist educational model is based on the development of solutions that include maximal and minimum strategic actions to ensure results in adaptive environments. The solutions are developed in some of the following application fields:

  • Unicist marketing mix
  • Unicist segmentation and profiling
  • The nature of buying processes
  • Marketing objects building
  • B2B, B2C, E2E, B2P Marketing
  • Cross-cultural marketing strategies
  • Commercial objects building
  • Semantic Objects building
  • Image objects building
  • Advertising objects building
  • Marketing intelligence

Unicist Micro-clinics

The Unicist Micro-clinics deal with universal aspects in order to allow participants to build a bridge between their personal experience and the business problems. Each micro-clinic is developed during a month in a two-session activity in order to allow the participants to study the information on a specific field of action. These micro-clinics provide the necessary information and experience in order to manage double dialectical strategies and actions. These technologies cover the following fields:

  • Unicist Marketing
  • Unicist Strategy & Business Intelligence
  • Unicist Ontology of Language
  • Change and Innovation Management
  • People Management
  • IT Architecture
  • Organization & Business Architecture
  • Unicist Business Diagnostics
  • Future Scenario Building

Virtual Collaboration

This program is developed in an environment of virtual collaboration. It implies that virtual communication tools are being used to sustain the real solution building processes and the development of the micro-clinics. It is based on the use of the triadic approach to the nature of business processes that is based on the unicist ontologies that are provided by the UCU. It simplifies the processes through the use of destructive pilot tests that sustain on the one hand the learning processes while it ensures the functionality of the solutions. This technology was developed at TURI to deal with development of solutions in adaptive environments.

The Emulation of Nature

The Unicist Marketing technologies are an application of the researches in complex adaptive systems developed at The Unicist Research Institute. These technologies emulate the organization of nature to develop both maximal strategies to foster growth and minimum strategies to secure permanence in the market.

The technologies used in Unicist Marketing that include the development of double dialectical actions, allow building critical masses to influence buying decisions and are necessary to deal with supply driven markets, differentiated value propositions, innovative solutions and to access new segments or build new commercial channels.

This technology increases notoriously the accuracy of marketing actions due to the unicist segmentation and profiling models and accelerates buying processes based on the introduction of catalyzing commercial objects.

Characteristics of the Program

It works as a Solution Factory based on virtual collaboration, that provides the access to the unicist approach in the micro-clinics while the learning process is sustained by the real solution building. It has:

  • Individual programs
  • Unicist Micro-clinics: every fortnight based on virtual collaboration
  • Monthly Symposia
  • Coaching: Real Solution Building
  • Provision of unicist business technologies (e-book format)
  • Learning Platform
  • Continuous counseling on the real applications
  • Duration: 9 months

The Unicist Paradigm Shift

The unicist approach to marketing is a paradigm shift that is based on the researches on human intelligence developed at The Unicist Research Institute, which demonstrated that human behavior and actions are driven by the concepts they have. Therefore, the conceptual segmentation of a market defines the actions of the participants.

The unicist approach is based on a triadic framework to reality that went beyond the preexisting dualistic framework to define what is possible to be achieved and how to make it happen. The research also demonstrated that marketing is an adaptive process that cannot be solely based on univocal actions but requires double dialectical actions that include maximal strategic actions to expand and minimum strategies to ensure the positioning.

The discovery of the structure of concepts allowed defining the conceptual structure of markets and their conceptual segmentation. The conceptual structure of 42 main markets was researched in order to develop their segmentations. This allowed defining the double dialectical actions that are necessary to build a critical mass to influence buying processes.

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Available Languages

Country Scenarios Developed

• Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam

Conceptual Segmentation of Markets

• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods