Unicist Master´s Degree in Unicist Business Coaching®

This program is for professionals who have decided to assume the role of coaches assuming the responsibility of generating results integrating conceptual knowledge with systemic knowledge. It is a back to basics in coaching; while the coaches assume the responsibilities as catalysts, the coachees assume the responsibilities of business owners. The technology for Unicist Business Coaching was developed to provide with a business coaching support to CEOs, business leaders and business owners that simplifies the solution of complex business problems based on the integration of a conceptual approach to the business fundamentals with the technical and operational knowledge.

Conceptual Management

The management of concepts is necessary to deal with the KNOW WHY of business processes in order to manage their complexity and integrate it with the KNOW HOW provided by technical knowledge to develop reliable strategies and processes.

The technology of Unicist Business Coaching became possible due to the development of the unicist approach to business, the conceptual management approach and the use of business objects that emulate the organization of nature.

The use of the fundamentals of businesses allows defining what is possible to be achieved before defining strategies and business processes to produce results.

Business Residencies work as Teaching Hospitals

The programs work as business residencies. They solve real Coaching problems while the participants learn to deal with the conceptual approach to businesses.

The business residencies are essentially analogous to medical residencies.

Characteristics of the Program

  • Individual programs
  • Solution of real problems
  • Learning based on “Learning Objects”
  • Provision of business technologies (e-book format)
  • Discussion forum
  • Clinics every fortnight based on virtual collaboration
  • Monthly Symposia
  • Continuous counseling on the real applications
  • Duration: 9 months
  • Participants of the group: Min 9 – Max 25

Content of the Program

Unicist Consultation Library

This Unicist Consultation Library gives access to the fundamental knowledge of the core functions that drive social, institutional and individual behavior.

1. Introduction to conceptual management

The conceptual management deals with the conceptual approach to businesses, their markets and their organization. It allows making accurate business diagnoses and develop the conceptual design of their strategies, architectures and business processes.

2. Complex problem solving and systemic problem solving

The unicist technology provides the tools to approach complexity in business using "conceptual management" and transforms it into systemic systems that can be managed using a methodology for systemic problems solving.

3. Time management

The understanding of the concept of time allows integrating the internal time of individuals with the external time, which is necessary so the individual can be synchronic with the environment, and with the universal time that influences structural solutions.

4. Fundamental diagnoses

The technical and analytical diagnoses that provide the "KNOW HOW" are well known. The fundamental diagnoses provide the "KNOW WHY" that allows diagnosing complex systems where there are no univocal cause-effect relationships.

5. The Organization driven by Objects

Nature and all complex systems are organized by objects. The organs of the human body are an evident example of the organization by objects. Such organization by objects allows simplifying the adaptive aspects of businesses, increasing the speed and quality of processes while saving energy.

6. Fallacy-shooting (Avoidance of fallacies)

Fallacy avoidance is a core aspect of the activity of unicist coaches. It has to be considered that fallacies have a high cost because they are usually detected when something went wrong. The understanding of the structure of fallacies and their antidotes allows managing them.

7. Quality assurance

The use of unicist conceptual tools provides the necessary reliability of the processes of the coaching activity and the use of destructive pilot testing is the final system for quality assurance.

8. Virtual collaboration

The unicist business coaching activity has been designed to be managed using virtual collaboration. This requires using virtual tools that allow sharing the functional information of facts and actions

The Role of the Business Coach

The role of a unicist business coach requires an ACTION-REFLECTION-ACTION process in which the apprehension of business concepts occurs while actual results are being produced. This reflection process aims at apprehending the structure of business concepts to deal with their adaptive aspects to solve complex business problems. A concept is managed when it is transformed into actions and actual results have been produced.

It implies having a structural approach in order to be able to apprehend the fundamentals of reality and a functional approach in order to measure them in terms of results. In an adaptive environment "things" are not true or false, but functional or dysfunctional.

Experience the unicist approach to business

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Country Scenarios Developed

• Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam

Conceptual Segmentation of Markets

• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods

Unicist Scientific Collaboration