Unicist Marketing Strategy

Root Cause Management for Marketing Strategies

Benefits of the Unicist Strategy

The Unicist Strategy is an emulation of the evolution of nature.

The use of Unicist Strategy increases +40% the speed of growth of businesses. It applies to profit, non-profit, family and entrepreneurial businesses.

This program gives access to the unicist strategic approach to marketing. It is based on a real case that is solved using the unicist technologies, which includes a diagnosis, the building of a marketing strategy including the definition of the marketing and branding objects to be used. This activity develops a real solution while the unicist technologies are being experienced in micro-clinics. The program also provides the logical tools to be used in this process.

Diagnoses are based on defining the root causes of the existing problems and the strategies are developed using the unicist conceptual design methodology and tools.

Finally, the case includes the development of the necessary action plans based on the maximal and the minimum strategies.

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The Breakthrough: Unicist Root Cause Management

The fact that unicist concepts and fundamentals define root causes, was confirmed after more than 20 years of research and application in the social, institutional and individual fields. Its predecessor was Dr. Ishikawa with the root cause diagram that manages fundamentals to deal with root causes in the industrial field. The Unicist Approach has an extreme added value in its application to businesses. It allows managing root causes to develop structural solutions based on the concepts that underlie business functions.

Unicist Conceptual Management

The Unicist Strategy is one of the pillars of the Unicist Conceptual Management Model. Unicist Conceptual Management manages the DNA of business processes. This approach upgrades, but includes, the preexisting traditional approach to business management. It allowed managing the root causes of business processes and building maximal and minimum strategy actions to grow and ensure results.

The Use of the Unicist AI Monitor

The participants of this program have access to the use of a Unicist AI Monitor to develop strategies applied to the real case they are solving. Unicist Artificial Intelligence emulates the human reflection process to apprehend the concepts of business functions.

The Unicist Artificial Intelligence Monitor is an intelligent interface that allows developing strategies in adaptive environments. Its intelligence allows emulating solutions based on the conceptual structure of business functions using the rules of the unicist logic.

The Unicist AI Monitor allows developing solutions and learning from the pilot tests of their implementation until their functionality has been confirmed.

Real Solutions with each Participant

The Unicist Corporate University works as a Teaching Hospital in Business. This implies that real solutions are developed with each participant. There is a team of counselors to sustain the development of the solutions in the different fields. This program is developed in an environment of virtual collaboration. It implies that virtual communication tools are being used to sustain the real solution building processes and the development of the micro-clinics.

Managing Root Causes

Unicist concepts and fundamentals define the root causes of problems and are the root drivers of solutions.

They allow defining what is possible to be achieved and developing the maximal and minimum strategic actions and business objects to make it happen. Unicist conceptual design uses the unified field of the functions of a project to define the processes and the maximal and minimum strategy actions that need to be developed to ensure results.

The Use of Unicist Conceptual Design

The unicist conceptual design is used to ensure results in adaptive environments by managing the fundamentals of the solutions, defining the necessary functions that are integrated as a unified field, and ending with the definition of a dynamic process architecture. It includes the design of the roles that participate and the different types of business objects that are used to achieve the necessary results. The conceptual design ensures the functionality of a solution.

A Solution Building Factory

Characteristics of the Program

It works as a Solution Factory based on virtual collaboration, that provides the access to the unicist approach in the micro-clinics while the learning process is sustained by the real solution building. It has:

  • Individual programs
  • Unicist Micro-clinics: every fortnight based on virtual collaboration
  • Coaching: Real Solution Building
  • Access to the necessary specialized thematic documents
  • Free access to the Unicist Library
  • Learning Platform
  • Continuous counseling on the real applications
  • Duration: 2 months

Unicist Micro-clinics

This program is composed by four Micro-clinics that provide the fundamental knowledge to develop strategies in a specific field of action. These micro-clinics are based on the development of debates while the solution building process is sustained by the counseling system.

The bibliography is used to prepare the debates and the Root Cause Library is used to analyze the feedback from the pilot tests to upgrade the solutions.

The program is based on reflection driven education which requires that the participants develop solutions, using a Unicist AI Emulator to simplify the management of complex problems. The emulator provides the conceptual structure for the solution of the problem that is being solved. It guides the solution building process and the pilot testing process until the goals have been achieved.

The use of the emulator drives the learning of a strategic approach to solution building and allows apprehending the unified field of the solutions and the specific actions to solve the problem.

Virtual Collaboration

Unicist Virtual Collaboration defines the framework of the program. It implies that virtual communication tools are being used to sustain the real solution building processes and the development of the micro-clinics. It is based on the use of the triadic approach to the nature of business processes that is based on the unicist ontologies that are provided by the UCU. This approach simplifies the processes using destructive pilot tests that sustain on the one hand the learning processes and, on the other hand, ensure the functionality of the solutions. This technology was developed at TURI to deal with development of solutions in adaptive environments.


Tuition Fees

USD 2,950 + taxes

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