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Unicist Marketing Strategy

The Next Stage in Marketing Strategies

This program gives access to the unicist strategic approach to marketing. It is based on a real case that is solved using the unicist technologies, which includes a diagnosis, the building of a marketing strategy including the definition of the marketing and branding objects to be used. This activity develops a real solution while the unicist technologies are being experienced in micro-clinics. The program also provides the logical tools to be used in this process.

Building a Real Solution with each Participant

This solution building activity is led by Peter Belohlavek, the creator of the unicist logical approach. In this program, the participants access the Unicist Strategy while they develop a solution to a real problem they have. There is a team of counselors to sustain the development of the solutions in the different fields. This program is developed in an environment of virtual collaboration. It implies that virtual communication tools are being used to sustain the real solution building processes and the development of the micro-clinics.

It simplifies the processes through the use of business objects and pilot tests that sustain on the one hand the learning processes while it ensures the functionality of the solutions. Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Conceptual Design: The Driver of the Unicist Strategy

The conceptual design of a functional solution of an adaptive environment drives the maximal and minimum strategy actions to ensure results. The discovery that the concepts people have in mind work as behavioral objects that drive their behavior, triggered by the conceptual short term memory (CSTM), made this conceptual approach necessary to deal with adaptive environments. This is unnecessary at an operational level, but is a basic question when dealing with adaptive and strategic approaches.

Logical Tools of the Program

The Unicist Logical Tools are based on a triadic approach that allows dealing with the dynamics of the business functions that allows building structural solutions and makes the management of adaptive systems possible. There are different types of tools to develop strategies. The available tools are:

  • Conceptual Design & Management
  • Unicist Diagnostics System
  • Unicist Problem Solving Method
  • Unicist Strategy Building

Tuition Fees

USD 1,900 + taxes

Unicist Approach to Business

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The unicist educational programs are based on the use of double dialectical strategies and actions that include both maximal and minimum strategies to ensure results.

The Two Core Aspects of the Program

Real Solution Building

The program is driven by the solution the participants develop. This solution is supported by the counseling and the coaching systems. They provide the necessary feedback that ensures the management of the unicist approach. The unicist educational model is based on the development of solutions that include maximal and minimum strategic actions to ensure results in adaptive environments.

The real case application fields are:

  • Design of marketing strategies
  • Design of image positioning strategies
  • Development of communication strategies
  • Design of promotional strategies
  • Design of distribution strategies
  • Development of product strategies
  • Development of pricing strategies
  • Development of pilot tests

Unicist Micro-clinics

This program is composed by four Micro-clinics that provide the fundamental knowledge to develop a solution in a specific field of action.

The Unicist Strategy is based on the emulation of the intelligence of nature that became possible due to the unicist paradigm shift in sciences.

This program includes the following Micro-clinics:

1) The Unicist Approach: that provides the basics that allow managing the concepts of business functions and the unified field of actions to ensure results.

2) Unicist Strategy: that emulates nature by developing maximal strategies to grow and minimum strategies to ensure profits.

3) Unicist Tactics: that develops maximal strategy driven actions and minimum strategy driven actions to ensure results.

4) Unicist Reflection: that ensures the results of strategies and actions based on a pilot test driven reflection process.

The Emulation of Nature

The unicist approach allows emulating the organization of nature by including the roles that assume the responsibility for results and using business objects to improve the productivity and quality. This approach is based on the knowledge of the concepts of the specific business in order to define the unified field of the processes.

The Unicist Strategy building technologies are an application of the researches in complex adaptive systems developed at The Unicist Research Institute. These technologies emulate the organization of nature to develop both maximal strategies to foster growth and minimum strategies to secure permanence in the market.

This approach made possible what was not possible before by transforming these strategies into double dialectical actions based on the conceptual design of the functions.

Characteristics of the Program

It works as a Solution Factory based on virtual collaboration, that provides the access to the unicist approach in the micro-clinics while the learning process is sustained by the real solution building. It has:

  • Individual programs
  • Unicist Micro-clinics: every fortnight based on virtual collaboration
  • Coaching: Real Solution Building
  • Access to the necessary specialized thematic documents
  • Free access to the Unicist Library
  • Learning Platform
  • Continuous counseling on the real applications
  • Duration: 2 months

The Unicist Paradigm Shift

The unicist approach established a paradigm shift in strategy building. The algorithm of the unicist strategy is an emulation of the intelligence that underlies nature. It is based on the discovery of the ontogenetic intelligence of nature, including its maximal strategy that drives growth and its minimum strategy that ensures survival. This allows expanding businesses and ensuring their permanence.

The unicist approach is based on a triadic framework to reality that went beyond the preexisting dualistic framework to define what is possible to be achieved and how to make it happen.

The Unicist Strategy is based on the development of maximal and minimum strategies driven by double dialectical actions to ensure results. This strategic approach uses business objects to drive and catalyze the actions for maximal strategies, while the minimum strategies are driven by processes. This approach allows managing the possibilities of the environment.

This approach requires managing the concepts of a business in order to organize by roles and business objects to ensure its functionality.

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Available Languages

Country Scenarios Developed

• Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam

Conceptual Segmentation of Markets

• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods