The Unicist Research Institute


The unicist market lab is a structured pilot testing system that is monitored with unicist technologies. The scope of market labs vary according to the client's needs. The scope of operation covers from testing products/services design to testing and validating pilot markets. Its operation may include additional monitoring services covering the evolution of buyers and consumers' habits. Platform of the Unicist Standard The Unicist Market Laboratory Platform (UML-Platform) supports the technologies, tools and methods to analyze and monitor changes in the habits of buyers and consumers. It includes the monitoring of the BEES - Blue Eagle X-per System. Design of products and services The unicist model structures the concepts that foster the buying action and the use of products and services. It includes the monitoring of aesthetics, semiotics, semantics and subliminal behavior. The unicist ontological modeling makes the development of hypothesis of the consumers' behavior possible to comprehend pilot markets and their feedback. Segmentation Unicist market segmentation is the basis for monitoring lifestyles, and the functional, psychological and conceptual drivers of a market. The unicist technology transforms abstract segments into operational information. Central buying argument Buying arguments, their validation and evolution are monitored using the UML Platform. Validation is based using the sales technique that confirms the buying arguments. Information for commercial decision making is stored in a Segmented Buying Arguments Library. Commercial objects The commercial objects that are used in the different market segments are monitored in the laboratory. The functionality of objects is measured using results-based logical inferences. Clients' fidelity The evolution of the relation between the client and a product is one of the indicators of the Market Social Capital of a company. Fidelity indicators are segmented based on the specific characteristics of the product and the dominant lifestyle of the environment. Blue Eagle X-pert System Business Diagnostics services use The Blue Eagle Expert System to fulfill its purpose. The output is a specific diagnostic and prognostic of the business to support strategic planning. The Blue Eagle X-pert System is an intelligent system that integrates the basic concepts and the actual information of a company to build the diagnostic. This technology is based on a conceptual model that manages 480 basic concepts plus the concepts corresponding to the specific market of a company.
	The system is used to develop business strategic diagnostics to support strategic planning. Unicist Diagnostics could either be general or specific, taking into account different aspects of a certain business or market. The modules used in such diagnostics are the general and particular modules with which the Blue Eagle X-pert System works.

Business Quantitative Indicators Diagnostics include a quantitative analysis based on the Unicist Scorecard, which is totally compatible with other balance projection models, control panel and Balanced Scorecard. The BEES determines the projections and quantitative parameters of a business, and in its final synthesis, defines the credibility of such business. Input: Markets' structures The unicist ontological structures of markets are used as an input for business diagnostics by the Blue Eagle X-pert System.	General Modules 1) Future Scenario Prognostics 2) Financial Diagnostics 3) Market Positioning Diagnostics 4) Research & Development Diagnostics 5) Commercial Action Diagnostics 6) Organizational Diagnostics 7) Production/Operation Diagnostics 8) Organizational Learning Diagnostics 9) Personal Development Diagnostics

Unicist Lifestyle Model
The system also uses the unicist lifestyle model as a cross-cultural tool to understand social changes and market behaviors. The discovery of the cross-cultural behaviors, makes the unicist approach the sole methodology that delivers precise answers to globalization marketing related problems. Unicist Business Diagnostics is a new technology to understand reality using a logical approach as the grounding of the inferences developed by the Blue Eagle Expert System. Through the unicist methodology the system analyses facts and uses a system of rules and taxonomies to define the final output.

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