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Unicist Market Lab

The Unicist Confederation provides the complete installation of in company market labs including the quality assurance provided by the Blue Eagle X-pert System and the necessary support of a counselor.
The provision includes the complete information of the specific market of the client including the functional, psychological, conceptual and life-style segmentation and the trends of the country scenario.

The objective of Unicist Market Labs is the design of commercial objects to establish commercial processes to expand markets. Market Labs have been designed to deal with supply driven markets, product differentiation, high-tech products and services, innovation and brand driven markets.

    Unicist Segmentation  
 
Follow the trend
 

Unicist Market Labs are a powerful system for market expansion.

They integrate the information of country scenarios, markets, segments and products to provide commercial processes and objects that are designed using the Unicist Algorithms, the factual information and the fundamentals of the markets.

The scope of Market Labs varies according to the client’s needs. Its final output is sales growth.

Aspects that can be included

- Product/Service Positioning
- Pilot Markets
- Marketing Mix
1) Distribution
2) Price
3) Advertising
4) Promotion
5) Link/Bond with Products/Services
6) Use Value of Products/Services
- Segmentation
1) Functional
2) Psychological
3) Conceptual
4) Life-Style
- Competitive Analysis
- Brand Attributes
- Sales Technique
- Packaging
- Buying/Selling Argument
- Client’s Fidelity
- Lifecycle Management
- Trends
1) Market trends
2) Social trends

The output of the Market Lab is defined
according to the needs of each business.
 
Request more information
Please contact us writing to: strategy@unicist.net

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