Aspects that can be included
- Product/Service Positioning
- Pilot Markets
- Marketing Mix
1) Distribution
2) Price
3) Advertising
4) Promotion
5) Link/Bond with
Products/Services
6) Use Value of Products/Services
- Segmentation
1) Functional
2) Psychological
3) Conceptual
4) Life-Style
- Competitive Analysis
- Brand Attributes
- Sales Technique
- Packaging
- Buying/Selling Argument
- Client’s Fidelity
- Lifecycle Management
- Trends
1) Market trends
2) Social trends |