Platform of the Unicist Standard
The Unicist Market Laboratory Platform (UML-Platform) supports the technologies, tools and methods to analyze and monitor changes in the habits of buyers and consumers. It includes the monitoring of the BEES - Blue Eagle X-per System.
Design of products and services
The unicist model structures the concepts that foster the buying action and the use of products and services. It includes the monitoring of aesthetics, semiotics, semantics and subliminal behavior. The unicist ontological modeling makes the development of hypothesis of the consumers' behavior possible to comprehend pilot markets and their feedback.
Segmentation
Unicist market segmentation is the basis for monitoring lifestyles, and the functional, psychological and conceptual drivers of a market. The unicist technology transforms abstract segments into operational information.
Central buying argument
Buying arguments, their validation and evolution are monitored using the UML Platform. Validation is based using the sales technique that confirms the buying arguments. Information for commercial decision making is stored in a Segmented Buying Arguments Library.
Commercial objects
The commercial objects that are used in the different market segments are monitored in the laboratory.
The functionality of objects is measured using results-based logical inferences.
Clients' fidelity
The evolution of the relation between the client and a product is one of the indicators of the Market Social Capital of a company.
Fidelity indicators are segmented based on the specific characteristics of the product and the dominant lifestyle of the environment. |
